Strategy

One brand voice, seven platforms — without sounding robotic

May 12, 2026

Brand voice settings in PostMind shape every AI generation call. Done well, your posts sound like you on every network — not like a generic chatbot.

Configure brand voice

Go to Settings → Brand Voice. Describe your tone (confident, playful, expert), words to avoid, sample phrases, and audience. This JSON is injected as a system-prompt prefix on every OpenAI and Anthropic call.

Platform nuance

The same voice adapts per platform: LinkedIn posts stay professional, TikTok captions stay punchy, Twitter stays within character limits. You don't need separate voice profiles — the content agent handles format differences.

Iterate with examples

Paste 2–3 of your best-performing posts into the sample content field. The model mirrors rhythm, vocabulary, and structure more closely when it has real examples.

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